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Coppola is launching a “cannabis lifestyle brand” in partnership with a sustainable cannabis farm in the Emerald Triangle.

Francis Ford Coppola is best known as the director of the Godfather series and Apocalypse Now. But in recent years, Coppola has launched a lucrative wine business and also owns hotels in Italy, Guatemala, Belize and Argentina.

Now, Coppola is getting into the cannabis business, which is shaping up to be a big growth industry. As Forbes reports, Coppola’s new cannabis business is called Sána Company LLC, and it will be independent from his Family Coppola enterprises. Sana is a sanskrit term for marijuana.

In a statement, the company announced that it wants to “give life to a progressive vision for pioneering the highest-quality, sun-grown cannabis products through sustainable farming.”

Coppola is launching The Grower’s Series, which he’s calling a “cannabis lifestyle brand.” The company is working in conjunction with Humboldt Brothers, a cannabis farm located in the Emerald Triangle, “the Napa Valley of cannabis.”

As the famed director declared in a statement, “Wine and cannabis are two ancient and bounteous gifts of Mother Nature, linked by great care, terroir [a Northern California fog that gives cannabis a special flavor] and temperateness. Expertise making one applies to the other. As with growing grapes, location matters, and The Grower’s Series reflects California agricultural expertise creating a true blend of art and science.”

Coppola’s Grower’s Series will include sativa, indica and hybrid strains that will come in one-gram packages that are shaped like wine bottles. Each package will go for $99, complete with a pipe and rolling papers.

Corey Beck, an executive at Coppola Winery, told The Drinks Business, “This is another avenue we’ve created for a tasting experience. We need to be able to market to our consumers, wherever they may be. If they are in a dispensary, they can see that bottle and it may resonate with them the next time they see that bottle when they’re in a Safeway or Kroger.”

The Herb Somm, another cannabis lifestyle brand, will help promote The Grower’s Series. Like Coppola, Somm founder Jamie Evans worked in the wine industry.

Evans told Forbes, “I think it’s incredible to see such an iconic family get into the space. There are so many synergies that exist between the two industries, especially in Northern California. The more support we can get from leaders like Francis Ford Coppola, the closer we get to breaking the stigma of cannabis nationwide.”

View the original article at thefix.com

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