While the pandemic stakes might justify using hard-hitting strategies, the nation’s social and political context right now might cause fear tactics to backfire.
Tag: Public Service Announcements
Arizona Campaign Aims To Scare Kids Away From Opioids
“It kind of has a horror movie feel to it,” said one government official about the new opioid public service announcements. Officials in Arizona are taking inspiration from scary movies in an attempt to keep kids and teens from experimenting with opioids, despite controversy and conflicting reports over whether scare tactics actually work to deter… Continue reading Arizona Campaign Aims To Scare Kids Away From Opioids
Recovery Advocates Respond To Trump's Opioid PSAs With New Video
Two recovery advocates made a personal video about their addiction struggles in hopes of getting a meeting with the president to discuss opioid policies. The Trump Administration’s quartet of “Know the Truth” public service announcements about the dangers of opioid use and abuse have garnered mixed reviews from the recovery community for their shocking tone. They… Continue reading Recovery Advocates Respond To Trump's Opioid PSAs With New Video
"Shock Value" Anti-Opioid PSAs Debut To Mixed Response
The four videos feature actors portraying individuals who go to extremely violent lengths to enable their opioid dependency. The Trump administration unveiled a quartet of public service announcements (PSAs) as part of its proposed $4.6 billion fight against the opioid epidemic. The four videos, all purported to be based on true stories, feature actors portraying individuals who… Continue reading "Shock Value" Anti-Opioid PSAs Debut To Mixed Response
Trump Wants New Anti-Opioid PSA Campaign To "Engage And Enrage"
The White House’s new ad campaign will echo the “This Is Your Brain on Drugs” ad campaign first launched in 1987. The Trump administration’s anti-opioid ad campaign is coming soon, according to Axios. The PSA campaign, the product of a partnership between the White House and the Ad Council, will “shock the conscience,” a source… Continue reading Trump Wants New Anti-Opioid PSA Campaign To "Engage And Enrage"