A new study examined the link between large payments and gifts to doctors from pharma companies and overdose deaths. In counties and states where opioid manufacturers offered large payments or gifts to doctors to promote their product, a new study has suggested that both opioid prescriptions and opioid-related overdose deaths were higher than in other… Continue reading How Big Pharma's Payments To Doctors Affected Overdose Deaths
Tag: drug marketing
Do Free Meals From Pharma Reps Affect Doctors' Prescribing Habits?
A new paper examined prescribing numbers and marketing efforts by two pharmaceutical companies to determine if free meals made an impact. Cardiologists who were taken out for a meal by sales representatives from two major drug manufacturers were 73% more likely to prescribe medication from those companies, even if equivalent, lower-costing generic drugs were available.… Continue reading Do Free Meals From Pharma Reps Affect Doctors' Prescribing Habits?