Drake began teasing the launch in downtown Toronto last week.
Rap superstar Drake has thrown his hat into the cannabusiness ring with a recent announcement that he will be launching his own line of cannabis-based products.
The “Nice For What” rapper is partnering with the Toronto-based Canopy Growth Corporation to launch the More Life Growth Company, named after his 2017 mixtape More Life, Pitchfork reports.
The honorary Toronto Raptor began teasing the launch of More Life Growth Company earlier this week with billboard teasers and handing out Drake More Life flower bouquets in Downtown Toronto.
“The opportunity to partner with a world-class company like Canopy Growth on a global scale is really exciting,” Drake said in a statement about the launch. “The idea of being able to build something special in an industry that is ever growing has been inspiring. More Life and More Blessing.”
CNBC reported that Martha Stewart joined the Canopy Growth in as an adviser earlier this year. Stewart will help the Canadian-based company create products for people and pets.
“I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living,” said Stewart, in a statment. “I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s beloved pets.”
Other Celebs With Cannabis Wellness Brands
Drake and Martha aren’t the only celebs in the cannabis wellness business. In 2017, Whoopi Goldberg launched her Whoopi & Maya line of cannabis products for women’s health. The products.
“Our goal is to make you feel better, not get you high. There are plenty of products out there that will get you high, but we want to make sure you are feeling OK. We want to help women who have bad cramps be able to work a full work day without excruciating pain,” The Sister Act star said about her Whoopi & Maya Line.
“Come To My Window” singer Melissa Etheridge was an early cheerleader for medicinal marijuana after using it for pain management during her bout with breast cancer. In 2014, she launched her own line of cannabis-infused wine in partnership with Greenway Compassionate Relief.